Cafetracker

The product persona would personify Cafetracker across all messaging. Being a product that would help users locate coffee, learn, and generally enhance their coffee-consuming experience, it was important to have a helpful and friendly voice and tone. A secondary use for this persona would be within a chatbot that users could use in their search for coffee and coffeeshops.

A key aspect of Cafetracker was the ability to rate a certain type coffee bean at a coffee shop. The rating would be added to the establishment’s profile, and would help users in their search for a specific coffee bean within a set geographical area.

"Does it make sense?"
I conducted remote user testing to check the validity of the content and design with a range of participants of varying English-fluency levels. Participants with no prior knowledge of the product were used in testing to make sure that the product was understandable to the first-time user.  Following the gathering of test data and subsequent edits, v1 design and copy were finalized.

The reception was overwhelmingly positive from consumers and coffee shops, leading to several speciality coffee shops signing on as early customers and beta testers. We always knew that this would never be a product with massive adoption rates right off the bat since the subject was so specialized. What we did know and acted upon, was that there was no comparable product on the market, and that the opportunity lay open for the taking. And we went with it.